Optimizing Online Website Profile

Have you ever heard of Web Analytics? Do you know what can you get from it? How popular you are in the web? Where are your visitors coming from?

Web Analytics is one of the Internet Marketing strategies. In web analytics, you should be able to see the traffic coming in and out of your website. What, where and how they get to your website. How long your visitors stayed or browsed your website. How long they stayed on one page. You should know their geographical location. Your website’s compatibility to most browsers. These data would help you optimize your website and strategize on future content.

Google, the largest company in the internet is offering a free service for web analysis, Google Analytics. Google Analytics (GA) can provide you your website’s on-line web analysis. GA provides statistical data that may be greatly used for marketing. It analyzes your visitors, traffic sources, page views, content, keywords and your goals. Here are some tips and tricks for optimizing a website:

Visitors and visits

Unique visitors represent the number of unduplicated visitors to your website over the course of a specified time period. Visits are the total number of total times visitors accessed your site.

There is marketing value in looking at your visitors as a way to gauge what share on your market is interacting with your site. Measuring visits helps determine how valuable your site is to that online market.

Trended over time, goals for increasing visits can be set depending on the campaigns you are initializing to drive visitors to your site or provide value so they return to your site.

Page views

A page view was defined as a request made to the web server for a page, as opposed to a graphic, while a visit was defined as a sequence of requests from a uniquely identified client that expired after a certain amount of inactivity, usually 30 minutes. The page views and visits are still commonly displayed metrics, but are now considered rather unsophisticated measurements. via

Bounce Rate and Usability

Bounce rate is the percentage of visitors who come to your site and leave after viewing only one page. This may be caused by misdirected search engine or poor use of pay-per-click ad campaigns. The worst cause of bouncing is poor usability, this is when people can’t find what they are looking for or believe your site can’t help them.

Top content

This indicates content that is particularly interesting to visitors. By knowing this the user will be able to know which part of the site should be improved or enhance the usability by making these pages easy to find. It would also show the topics or pages that are not that interesting or that is not easy to find.

Traffic sources

Direct traffic means these are the visitors who typed your URL in the address bar of a browser or book marked your site.

Referring traffic is visitors who click a link from another site that leads to your website.

Search engine results, these may be caused by keywords pertaining to a website’s content. Meta tags are html scripts that contain tags that are also equivalent to a website’s content; these may contain short descriptions of each page in a website which search engine robots gather.

Geographical Traffic Sources

This shows which city, state or country a website’s visitor is located. This could show your strength and gaps in the market. The visitors’ geolocation is obtained by information registered with the IP address; this is not 100% reliable due to technical constraints, but a good indicator where your traffic originates.

Keywords

These are phrases or random words that a user types in a search engine. All or some words should be included in one website and this website could be one in the results of a search.

To improve a keywords success, optimize the website’s pages for search engines. Each page should be rich in content, more words, more tags, more relation to each search. Create a metadata for each page, describe every media or embedded content (image, audio or video) because this file types are untraceable for some search engines. Grow referring links, find a way that there you website have links in other websites as this would give more weight to the website and making it appear nearer to the first result page.

Hospitals’ websites may seem like it doesn’t need web analytics but most of the people today do their research in the internet, if a user wants to know more about a disease he or she Googles it. And by optimizing a websites meta description and content there would be a large possibility that it would be the first result from a web search. If a hospital like Makati Medical Center would apply web analytics to their website, they could predict trends for what they should need for their business and the website itself in the future.

No comments: